(Branding, Product Development)
Arjun Seth
2023
Working with the entrepreneurial founder, We created the Protein World brand in 2013 - and have collaborated ever since. Protein World created and pioneered a whole new category of nutrition brands and products - opening up the market for a truly female-focussed audience. Many imitators were to follow.
The brand was quick to harness the emerging potential of Instagram and grew rapidly. In 2015 we created and launched the Are You Beach Body Ready? campaign, that very quickly opened up the doors to further rapid international expansion. Today is retailed in over 25 countries and is expanding further in 2023.